Aequill is an East London-based fragrance company founded by Thai-British perfumer Jintana Khieochaum.
Born in rural Thailand, Jintana moved as a child to London where her mother opened an aromatherapy shop. This is where she first discovered the emotional power of scent.
Remembering how her mother would experiment with essential oils to concoct various lotions and potions, and how scent could inspire emotional states of comfort, intimacy and relaxation, she set out to design a fragrance range of her own.
In Aequill’s debut collection; Mum’s Aromatherapy Shop, she pays homage to these memories, exploring the breadth of aroma-therapeutic potential with a collection of candles, room perfumes and reed diffusers that are uplifting, calming and transportive.
Inspired by the Thai tradition of “sniff kissing” (Haawm kaem- whereby one kisses with a sniff, rather than the lips) Aequill exposes the power of emotive scent-culture via artisanal craftsmanship.
In a design-process that spanned four years, Mum’s Aromatherapy Shop was a journey of creative expression, rigorous testing, and minimalist refinement, so as to produce a product of excellence, whilst respecting the purity of raw and natural ingredients.
As the company has grown, Jintana keeps a small team and traditional method, preferring to produce high quality products in small batches. Aequill candles are made with pure essential oils blended into soy-mineral wax, and the room perfumes and reed diffusers contain nothing but pure essential oils and high-grade perfumers alcohol, to ensure optimal diffusion of scent throughout your home.
Aequill packaging is rustic and minimal in design (and plastic-free!) allowing the receiver to experience pure scent without distraction.
Jintana is currently designing a range of perfume, which will launch Autumn 2021.