A Cultural Fragrance House

aequill means balance.The balance of fragrance and art. Art and commerce. The balance of every note inside a perfume. As a distinctive brand within the UK fragrance market, aequill stands out for its creative approach and commitment to quality.

aequill is a London-based fragrance house where artists create scent. Based in the UK, we are deeply rooted in the UK creative scene, working with emerging creatives across disciplines — sound, performance, sculpture and fine art — and inviting them to use fragrance as a new material, a new colour to work with.

Each scent is created by artists who earn directly from every bottle sold.

Based in East London, aequill operates as both a perfume house and a creative studio — a place where scent, art and culture meet. Our approach to selling fragrances blends creative innovation with a thoughtful commercial vision.

Time by Mengting Zhuo

Mengting Zhuo

Zhuo, our 23-24' artist in residence shares the inspiration behind the upcoming range of perfumes for aequill, and tells us about the connections between performance art and scent.

Journal

Inspired by sound, expressed in scent.

Sound artist Ecka Mordecai invite us to explore the mysterious world of sound and scent in this unique collaboration.

The aptly titled ‘Sound’ range was designed by ‘cellist and sound artist Ecka Mordecai within aequill’s interdisciplinary artist-in-residence program during her stay between 2021 - 2022.

Spring rain expressed with grass notes, birdsong explored with mimosa, honey and narcissus, and silence transposed as crisp fresh woods, each fragrance builds upon the emotional language of sound and scent.

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Sound by Ecka Mordecai

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Fragrance as Artistic Practice

At aequill, perfume begins with curiosity.

What happens when sound becomes perfume? What happens when memory becomes scent? What happens when another sense enters the experience?

Rather than following trend forecasts, each eau de parfum starts with an artist’s idea. We develop that idea together, passing it through conversation, experimentation and perfumery until it takes shape as something you can wear. Customers can choose from a range of expressive, artist-driven fragrances, each offering a unique olfactory journey.

The result is fragrance that feels expressive and deeply personal — perfume designed not simply to smell good, but to create atmosphere, memory and presence.

Inside the Studio

Celebrating 10 Years in Business

For nearly 10 years, aequill has been building fragrance a little differently.

We’re a small independent perfume house based in East London, run by a small team who care deeply about scent, artists, and the experience of discovering something unexpected.

We don’t operate like a traditional fragrance retailer. We’re not interested in stocking endless brands or chasing trends. Instead, we work closely with artists to create limited-run eau de parfum collections that explore scent as a creative medium.

Because we’re small, every part of the experience stays personal. From developing each fragrance to packing orders in our studio, we stay close to the process. When someone buys from aequill, they’re not buying from a faceless beauty company — they’re supporting an independent fragrance house and the artists behind every bottle.

Over the last decade, we’ve learned that discovering perfume should feel curious, not overwhelming. Our online store is designed to make that exploration easy: you can take your time, read about the artists, understand the ideas behind each scent, and find the fragrance that feels right for you.

We know buying fragrance online can feel different from experiencing it in person, which is why we try to make the process thoughtful and human. If you have questions, they’re answered by our small team — the same people who make, curate and send out the fragrances.

At aequill, fragrance isn’t just product. It’s conversation, experimentation, and a way of supporting independent artistic practice.

After 10 years, that still sits at the heart of what we do.

A London Fragrance House Rooted in Art

aequill’s artist-in-residence programme was created to explore the connection between the senses.

Working from our East London studio, artists and perfumers collaborate to create fragrances shaped by the diversity, raw creativity and unconventional energy of London’s contemporary art scene, resulting in great outcomes that reflect both artistic vision and olfactory excellence.

We believe crossing the boundaries between art and scent creates space for personal expression and innovation. A fragrance is a complex mixture of aromatic compounds—either natural or synthetic—carefully blended to create a distinct and pleasant scent. This approach removes fragrance from the classical highbrow and places it unapologetically in the here and now.

Artist-Created Perfume Collections

Ecka Mordecai — Sound

London-based interdisciplinary artist Ecka Mordecai works across sound, performance and scent.

As aequill’s artist-in-residence from 2021–2022, she created the Sound perfume collection — fragrances inspired by East London’s soundscapes.

Through a practice of deep listening, fleeting sonic moments such as birdsong, rain and distant laughter are transformed into unisex perfumes that carry the emotional texture of sound.

Mengting Zhuo — Time

Performance artist Mengting Zhuo approaches perfume as a way to explore time, memory and presence.

Her aequill release, Time, invites the wearer to move between past, present and future with a simple spritz.

Each fragrance becomes a quiet, intimate reflection on how time feels — personal to every wearer, but always connected to memory.

Ekaterina Adelskaya

London-based artist Ekaterina Adelskaya is known for abstract sculpture and watercolour works exploring materiality, transformation and destruction.

Her artistic language brings a tactile, shifting quality to fragrance — scent understood not as decoration, but as a living process that changes with skin, air and movement.

Discover Scent Differently

Whether you are new to perfume or already immersed in fragrance culture, aequill invites you to experience scent differently.

These are not perfumes made to chase trends.
They are made to ask questions, create feeling and stay with you.

Enjoy the scent. Support the artist.

Ethical Fragrance Creation

Every aequill fragrance supports the artist who created it.

At the beginning of our journey, aequill started with a commitment to supporting artists and fostering creativity. We work directly with artists, offering transparent royalties and creative credit with every release. Each bottle becomes more than perfume — it becomes a way to support emerging artistic practice.

That is central to aequill: a company that is a studio as much as a fragrance house. In addition to our ethical approach, our membership program offers exclusive benefits such as 20% off purchases, free shipping for members, special birthday discounts, and the ability to select free samples at checkout, enhancing the fragrance shopping experience for our community.

Choosing Fragrances

Expert Advice and Guidance

Choosing the right perfume or aftershave is a personal journey, and our team of fragrance experts is here to guide you every step of the way. With years of experience and a passion for scent, our staff understands the nuances of fragrance notes—woody, spicy, citrusy, fresh, and more—and how they interact with individual skin types and lifestyles.

Our fragrances are unisex. For men, we recommend exploring options range from refreshing and citrusy to woody and spicy, offering something for every preference and occasion. For women our collection features beloved perfumes that span from floral and feminine to bold, leather-based scents.

Our experts are always available on email to answer questions, provide personalized recommendations, and help you navigate our store. Whether you’re looking for a signature scent, a seasonal update, or a special gift, we’ll help you find a fragrance that inspires confidence and love every day.

We also offer practical advice on how to apply perfume and aftershave for maximum effect—suggesting the best times of day to wear different scents and tips for making your fragrance last longer. At aequill, we believe that finding the right scent is an opportunity to express yourself, and we’re here to help you discover the perfect match from our original, high-quality collection.

Eau de Parfum for Men and Women

All aequill fragrances are eau de parfum, chosen for its balance of depth, longevity and wearability. Fragrance concentrations typically vary by product. In personal care products, fragrance is often used to enhance moods and bring joy to the everyday.

Our collections are intentionally gender-inclusive. We don’t build scent around traditional perfume categories or fixed ideas of masculine and feminine. Instead, each product is formulated to high standards, designed to evolve on skin over time, revealing different textures, moods and contrasts.